The Mega-Brands That Built America: S2 E7

Rentals to Riches

A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joins forces with cab company owner John Hertz, they spread their revolutionary business across the country. But when WWII veteran Warren Avis starts his own rental car company, fierce competition between the two gives rise to a new industry with a $100 billion annual market.